The development of digital technologies has driven a change in customer lifestyle and expectations. At AXA Assistance, we take this opportunity as a leverage to transform our business and enhance our service delivery. Innovation sits at a core of our business; we invest in digital technologies to provide responsive and efficient emergency assistance services that meet today's lifestyle needs. We believe that digital transformation is essential to providing a first class service.

Explore the Connected Home

Visit us on stand G34! Click here to discover

The theme at BIBA this year is 'Connections' and so, with this in mind, we have developed our stand to reflect what connectivity means to us; with a focus on Connected Home and Connected Motor.

Facing an era of digital disruption

Assistance services to lead the way in forging customer relationships

Our industry is experiencing a seismic shift as consumers demand relevant, personalised insurance products enabled by digital development.

As the insurance industry confronts one of the biggest changes it has faced in its history, with the emergence of the IoT (Internet of Things), connected devices and market disruption, AXA Assistance continues to invest in digital innovation, to assist our clients in this changing landscape.

As our clients adjust to consumers demanding increasingly immediate and online services, AXA Assistance is working with them to develop helpful tools that can be white-labelled, allowing us to provide an enhanced claims experience for their customers.

We will continue to invest in innovation, to further improve our assistance services through enhanced connectivity and innovative digital solutions.

For further information, or to enquire about working with us on new digital initiatives, please contact our Head of Innovation on