Attentive, available, reliable - a clear strategic vision
In 2005 the AXA Group launched Ambition 2012, a strategic initiative designed to make each business within the group the preferred supplier in the market it operates in by 2012.
People and customers
AXA Assistance UK and Ireland's practical response to Ambition 2012 is the goal of achieving a turnover of £150 million. We will do this by ensuring that every one of our people is totally focussed on meeting our clients's needs, providing them with the assistance products and services their customers need, and making us the UK and Ireland's preferred assistance provider.
Strategic Business Units (SBUs)
To ensure we delivery the highest quality services to our partners we have created three Strategic Business Units (SBU):
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motor assistance
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travel & health assistance
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property & legal assistance underwriting
Each SBU is responsible for client management, service delivery and quality focus in their specific area.
From promise to proof - redefining relationships
AXA's new brand spirit is about redefining our service commitments to our clients and their customers - moving from 'promise to proof.'
We're reinforcing this commitment to redefining the quality of services we offer by supporting and engaging in initiatives such as the FSA's (Financial Services Authority's) TCF (Treating Customers Fairly).
Our focus at AXA Assistance has always been on our clients and their customers. By backing up that focus with clear levels of service and performance commitments, we intend to totally redefine the nature of the business of assistance provision.
